Welcome to WITRA concept store

In the heart of Samedan, just a short distance from St. Moritz, WITRA concept store is a special address for exclusive womenswear and international designer labels.

Our passion is extraordinary fashion, high-quality materials and collections that stand out for their individuality, creativity and timeless aesthetic.

With a keen eye for style and trends, we choose every piece with care. Alongside well-known designer brands, we carry special labels that are still (for now) little known.

Discover selected collections from Saloni, Citizens of Humanity, Henry Christ, Molli, Phisique du Role, Siyu, Antonia Zander, Uli Schneider, Completedworks, Katharina Hovman and Lisa Yang.

WITRA stands for fashion with personality – individual, sophisticated and unmistakable.

We look forward to welcoming you to our boutique in Samedan in the Upper Engadin.